Mobile web usage is growing at near the speed of light these days. That leads many professionals in the search optimization industry to believe that 2011 will be the Year of Mobile SEO.
Yes, mobile search engine optimization is a different world all of its own, similar to other forms of search like organic, local and instant. Mobile is treated like a different beast when compared to more standard SEO practices and content creation.
With that in mind, here are a few optimization-related factors to consider when constructing mobile websites:
Page Weight: Page load time on a mobile device is vital to the success of a site for obvious reasons. Search Engine Journal says that a mobile page should have at least half the load time of the normal version. A page's latency is likely even more important for mobile search rankings than on a normal website, so it requires a bit simpler, cleaner and more direct design and construction approach. With mobile sites, bad UI design could indirectly effect search rankings.
