Areas of Focus


Organic Link Building Ideas

March 9, 2011

link acquisitionIn order for a website to organically grow the number of other websites linking back to its content, they have to make a planned and concerted effort.  Producing relevant content is a great start, but individual website owners and small businesses need to develop an ongoing strategy to acquire links back to that content from other websites.  

In the world of SEO, this is known as Link Building.

The link building process involves structured activities to include quality links from other relevant sites with a good authority and context. The process might be more accurately labeled link acquisition.

Link Building: the practice of acquiring quality inbound keyword hyperlinks back to content on a website through natural or un-paid means.

When constructing a link building strategy, there are a few things for important things to keep in mind. First, building links is as much about having something to link to as much as it is about acquiring the link. Second, the quality of the website linking back to the site is extremely important.

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Tags: Link Building · SEO





Tynt Analytics Plugin for Mango Blog

March 8, 2011

Tynt Plugin for Mango BlogOne of the many Mango Blog plugin ideas we've jotted down in recent weeks deals with a new web analytics service called Tynt that allows website owners a way to leverage the power of copy and paste.

Tynt is a service that adds an automatic attribution link to content and images on a site.  When someone copies and pastes text from your web site, Tynt automatically adds a link back to the original article in the Paste. Not only does it help website owners track content and image shares that previously happened without their knowledge, but the link backs also help to drive more traffic back to the site.

One of the most important criteria search engines use to determine how relevant a website is the number and quality of links back to the site.  Tynt automatically generates a link back, which helps to optimize a website without having to be an expert in SEO. 

Tynt enables users to measure engagement by tracking when a visitor copies text or copies an image from the site.  

Many people assume that the most popular way to share content is via Social Media networks like Twitter, Facebook or any of the other sharing tools.  According to Tynt, email is still the easiest and most common way to share content. For every user who clicks a “share this” button, 50 users are sharing by copy and paste.

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Tags: Analytics · Mango Blog · SEO





Introducing the Brice Cheddarn Development Redesign

March 6, 2011

Allow me to re-introduce myself and my company.  

I'm Bret, the founder of Brice Cheddarn Development, a web development and consulting studio that focuses on ColdFusion development, search engine optimization, CMS implementation, and a whole lot of other web-related nerdness.  

I unofficially started the company in 2004 while in college pursuing my second degree, then in the summer of 2006 I officially incorporated the company.

Over the years, the company website has been redesigned a couple of times.  The first version of the site was launched in college, and consisted of a few basic HTML pages full of embedded tables that brought a simple design to life.  It was a way to demonstrate to professors and fellow students that I was an aspiring web nerd.  It wasn't a bad site, but still had a hint of late 1990's web design to it. 

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Tags: Company News · Mango Blog · Websites